The Art of Brokering Commercial Loans

Doc’s Secret # 2: Biggest Mistake of the New Commerical Broker

I take many calls each day as “The Money Doctor”. I receive tons of calls from broker’s around the country. These are all good, honest hardworking people. Many of these calls could have been avoided because the beginning commercial broker is not aware of the proper and proven operating strategies.

The conversation typically goes like this:

“Hey Doc, I’m new at this and I just landed a mega deal. Are you sitting down? I have signed an exclusive with a borrower for a $25M dollar deal to finance a health care facility. I sold the client that I could get the cash for him. My question is this: “Doc, where can I get a loan for this guy?”

My heart goes out to the broker and to the client! “Why didn’t you find the lender first , find out what areas the lender is interested in and what their requirements are? Then advertise for that certain type of loan? If you did this, then when your future clients call you would know where to take the loan and your clients would be seeking that specific type of loan.

If you did it this way, then all you have to do is qualify the borrower, collect the documents and package them to your lender’s request. That is much easier and will cause fewer gray hairs!
Unfortunately, these brokers are calling because they didn’t do it that way. Now the broker is scrambling for a lender , while stalling the borrower: not a good position to be in! The chances of success, of obtaining a commission on that $25M lead is slim, unless of course he wants to co-broker (and of course I’ll be happy to help! J)

Please the secret here is simple. Many brokers suffer from Lender Phobia. They are literally afraid to speak to the “Checkwriter”. Do yourself a favor and call some lenders and interview them. Lenders expect to be called by professionals. They make money when you bring them good loans. They want your business.

There are many broker friendly commercial lenders. It is important for your career to begin to groom your lending relationships. These are the people that will put money into your pocket month after month.

To Your Success!

How To Plan and Select Meeting Rooms for Your Business Meeting

Business meetings can be staff meetings, sales presentations or business proposals to potential investors. When you have an important business meeting coming up, you need to make sure that everything is perfect if you want to make the proper impression. That is why you should take the time to find the right room and use the proper steps to create your perfect meeting.

Multimedia Presentations

Your meeting rooms need to be able to accommodate multimedia presentations. That means having a screen to project on to and a monitor to connect a computer to. The room should be arranged so that everyone can see the presentation and the presentation needs to be large enough to be clearly seen by everyone in the room.

Internet Connection

Social media and Internet tools are important parts of the new age of business meetings. Not all of your attendees that want to attend your meeting are going to be able to be there in person. But you can still allow important people to be part of your meeting by having an Internet connection and video-enabled computer in the meeting room.

The right kind of computer will allow people to use video conferencing services to see what is going on in the meeting and offer their insight as well. Your video conferencing software should allow remote attendees to share documents and make document changes in real time. Your meeting room computer should have an Internet-enabled video camera to allow your remote attendees to see what is going on in the meeting.

Many of the social media platforms allow for multiple people to utilize a single video conferencing system. This can be a great way to save money on video conferencing services for your company an your remote attendees.

Attendees

Create a list of attendees at least a month in advance and send out meeting notices as soon as possible. When you get your RSVP list, that will tell you how large of a meeting room you are going to need.

Utilize social media platforms to allow people to RSVP for the meeting, share insight into the meeting content and ask any pertinent meeting questions.

Agenda

A comprehensive meeting agenda, which includes meeting times and the names of people who will be making presentations, should be circulated to all attendees at least two weeks prior to the meeting. This will allow attendees time to prepare the materials they will need to attend the meeting and contribute.

Encourage attendees to ask agenda questions prior to the meeting so that all attendees may benefit from the answers. You can use social networking platforms to allow attendees to submit questions and then utilize those platforms to submit answers as well.

Each business meeting should have a defined purpose in order to get people to attend and contribute. When you spend the necessary time to prepare your meeting materials and find the perfect meeting room, then that will significantly improve the quality of your meeting.

Commercial Mortgage Broker Fee Agreement

Now having a good commercial mortgage broker agreement in place with your borrower is more important than ever. As CMBS lenders like Lehman, Silver hill, etc have been taking the worst of it, we as commercial mortgage brokers are now forced to originate our commercial mortgages through traditional sources, i.e. regional or smaller banks.

These banks that for years saw their market share shrink are now in control. Many of them never bothered to increase their risk thresholds and or change their underwriting guidelines to stay competitive. They are now reaping the rewards of that prudence. Bottom line, they still have money to lend and many times their rates are considerable better than the rest of the market.

The challenge however for commercial brokers is that most of these smaller banks are not broker friendly. Or more accurately stated most of them are not set up to work with brokers like the CMBS lenders. For example it’s very rare that a smaller bank will pay rebate or ysp. Once in a while you may find a bank that will pay a .5% or 1% referral fee, but that’s it and it’s rare to find.

Rather many of these banks expect you to get paid on top of their 1% bank fee. Or worse many of them will want you to make your fee outside of close… When was the last time you chased a borrower for a $15,000 commission? If you don’t have it set up right from the beginning you will have a difficult time ever collecting. And besides collecting you will have a hell of a time competing on the deal.

So the point here, besides that this current market reality is not a lot of fun, is that if you think you’ll have to take your deals to a local banks, you’d better have your commercial mortgage broker fee agreement signed and in place before you bother to work on the deal.

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